Citations
When an answer draws on source material, show it and link to it, rather than collapsing it into a confident-sounding summary with no traceable origin.
Relevant principles
What the research says
Citations significantly increase trust, even when the citations are random, but trust drops when users actually click and check them, and more than one citation adds nothing. So they partly function as a credibility placebo; present the effect honestly. 1
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New chatAsk a question. Every answer links to its sources.