Feedback receipt
When someone gives feedback, show them it was taken on board with a visible improvement. It encourages more feedback, and it improves the product.
Relevant principles
What the research says
Acknowledging that feedback landed builds trust on its own, and more so when the acknowledgement also says what the system will do with it and when. The failure case is the one to design against: users who cannot see any effect from feedback they gave get frustrated, stop giving it, and read the silence as the system ignoring them. 1
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Interactive demo
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