Popularity flag
When a recommendation is driven by popularity rather than personal relevance, flag it as such.
Relevant principles
What the research says
Signalling popularity helps users judge whether a recommendation fits them, since preference for "popular" varies by person; adjacency to trust is moderate. 1
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Interactive demo
Stays · Friday and Saturday
6 placesThese are in our recommended order, which is the booking count and nothing else: I can put them in it before I know anything about you. Tell me what the trip is and I will read every one of them against it.
- 1
The hotel by the station£128Most bookedForty rooms, a lift, and the taxi rank outside1,240 stays - 2
The guesthouse on Bridge Street£110Twelve rooms, breakfast at eight, and the door locks at midnight430 stays - 3
The room over the pub£84Three rooms, a drying room, and the bar shuts at half eleven208 stays - 4
The room at the farmhouse£68Two rooms, breakfast when you like, and a mile of lane to walk150 stays - 5
The cabin at the campsite£64A field from the beach, dogs fine, and the showers are a walk96 stays - 6
The flat above the bakery£96Your own door, a desk in the window, and the ovens start at four61 stays